Brad, Angelina and The Power of The Sell


A few weeks ago I wrote about how it seemed out of place for Brad Pitt, one of the biggest stars in the world, to be pushing a movie so hard. “If the movie were any good, he wouldn’t be working this hard” is what I had to say. I still stand by that statement, and I still think that this is the hardest he’s ever worked to sell a movie but I’m glad that there has been some positive response to the film.

What the point is here though is that World War Z, if for nothing else, is reminding me how well Brad & Angelina know how to sell themselves, together and apart. Last week the premieres for the film began and Angelina, post-mastectomy, showed up to each one of them. Looking adoringly into each other’s eyes, stoping for press and fans, laughing and gigling, Brad & Angie had one thing to say: game f-cking on. These two though, these two are the best at what they do. They’ve been working these premieres so hard Tom Cruise and Will Smith are in detention studying their moves.

Will & Jada kind of worked the same angle for After Earth except it went horribly, horribly wrong and we got that incredibly awkward (and amazing) New York Magazine interview. Both of these pictures are big budget messes, both have a lot riding on them, both are trying to prove they’re still relevant in the world of film, but Will Smith kind of forgot how to SELL, or just got lazy. Brad Pitt and Angelina Jolie have, clearly, not forgotten. They are always on the sell – all actors, no matter their stature – but some execute it much better than others. These two are doing it so well that not only am I actually considering seeing the film, but I’m convinced Angelina has a post credits cameo in it.

God damn these two.



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