Have you seen this yet? This is the best thing I’ve seen all week – excluding that video of the baby dancing to Britney Spears’ “Work Bitch” which has been taken down from all of the internet. Anyway, watch this and then we’ll discuss:
In an age where you can no longer promote a movie the basic way anymore (red carpets, magazine covers, TV appearances) this is incredibly inventive. I’ll take this over, say, a conversation on Reddit. I love this so much. It’s clearly going viral (as of writing this, the video has 5 million hits – targeting the exact audience this movie needs) and has me excited for a movie I’m still very cautious about (even though this mug I got from work is all kinds of amazing, I remain skeptical). This is how you sell a movie. Now, we just have to wait & see if it works but I’m sold!