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Say Thank You, Celebrities: Why Jimmy Fallon Is The King of Late Night & A PR Dream

Late Night With Jimmy Fallon - Season 4

The way in which musicians, actors, record labels and studios market their products has not only dramatically changed in the last 10 years ago – but has changed in the last year alone and will continue to change. Beyonce dropped an entire album on iTunes with any *actual* marketing (you could argue that the entire year building up to that, the Superbowl, the HBO documentary was self promotion). Instagram videos are now an actual marketing tool used by studios to promote feature films. Actively having and using a Twitter account to promote your latest movie is almost as important as having any reputable skills. It is no longer safe for studios to simply release several posters, trailers and TV spots for a movie anymore – they need to go the extra mile to ensure their product will return a profit. And, in turn, celebrities seem to be going the extra mile to make sure they keep their jobs. How? By using whatever platform is available to them. It is more than marketing the product anymore – celebrities are now consciously marketing themselves. Marketing what exactly? Their likability! And Jimmy Fallon is willing to help them with that.

There was a time when simply appearing in a cold open of Saturday Night Live after a big scandal broke could salvage your career. Why? It made you seem likeable and that you were able to make fun of yourself. That really isn’t enough anymore; while Saturday Night Live is relevant, it’s still not exactly in tune with the instantaneous of this generation. Did you accidentally throw some slur words at paparazzi while leaving LAX and your big sequel comes out in 4 days and you need to do some backpedaling quick? Well, you can’t wait until Saturday because the movie opens on Friday and the first day box-office gross is important. Well, look no further than Jimmy Fallon.

Jimmy Fallon is the King of Late Night. I am declaring this right here and right now. We don’t have to wait another two years to figure this out because it should be very clear to you that it is very much the truth. No other late night host goes viral moments after a sketch or interview airs. No other late night host goes viral several times in one week. No other late night host is doing what Jimmy Fallon is doing right now and doing so successfully. This is not a question of whether you like him or not. This is not a question about whether or not he is a good interviewer. Jimmy Fallon is getting the job NBC and his guests want done – viewers, headlines, clicks, repeat. And, in turn, celebrities are getting whatever extra boost they need – if they even need it. For example: Emma Stone is incredibly well liked around the world and is a pretty major movie star free of any flaws. So she didn’t need to do that lip-synch battle with Jimmy Fallon earlier this year to promote The Amazing Spider-Man 2 but it also didn’t hurt either (the video currently has 32 million views and counting). Most celebrities are not Emma Stone though. Most celebrities are, for example, Halle Berry.

Halle Berry is a successful actress that is a household name but doesn’t really move you either way. Halle Berry isn’t really known for her likability or general hilariousness, so to help promote her summer TV series, Extant, she went on The Tonight Show with Jimmy Fallon. In addition to the actual interview, Halle appeared in a sketch that had her and Jimmy literally just rolling on the floor and she also participated in charades. I’ll repeat: Halle Berry rolled on the floor and played charades to get you to watch her show. It was arguably her best work to date. Halle Berry 10 years ago, at her most famous, probably would not have done this – a simple interview was more than enough. But the bare minimum is no longer enough. Jimmy Fallon got Brad Pitt to appear in a skit of them having a break dance battle last night (in order to promote his new movie Fury, of course). Brad Pitt break-dancing. For laughs & for promotion. What is this world? Are you a celebrity who is conscious that you’re not entirely well liked? Are you, for example, Anne Hathaway? Why not sing rap-songs in a hilarious manner to help your likability factor and even take aim at your critics (yes you, you Hathahatin bitches)? Going on The Tonight Show with Jimmy Fallon offers you a simple, fast and easy way to get out of any sticky situation, promote whatever it is you have to promote and, if willing, have some fun.

If you’re not free or willing to commit to hosting Saturday Night Live or a day long shoot for a Funny or Die video, The Tonight Show with Jimmy Fallon offers celebrities the same kind of exposure but without the commitment, difficulty and the strings attached. I want to like Robin Wright outside of House of Cards, so having her dance ridiculously will for sure help that. Charlize Theron is pretty polarizing; having her play charades sure did make me at least consider going to see A Million Ways To Die In The West (I still didn’t see it but it helped). Hey remember when Zac Efron went to rehab for being addicted to cocaine and then was found under a really sketchy bridge in L.A just weeks before his blockbuster comedy Neighbors was set to open? Having him dress up as a girl sure did make me forget about all of that!

Celebrities doing things with talk-show hosts is nothing new. It’s been happening forever; Ellen has kind of been doing this same sort of thing since she started (remember when she hit Sandra Bullock over the head with a bottle? Memories!) but not to this kind of success that I’d argue is almost imperative to a celebrities and their promotion schedule. I’d also argue that if you’re a celebrity and you don’t engage with Jimmy in some way when on his show, well that’s just silly.

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So, About ‘The How I Met Your Mother’ Finale

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The finale for a series is a tricky thing to accomplish. If you know it’s coming, it’s something you have to plan which is a weird thing. With a film, the ending is definite and intentional with the initial conception of the plot; it is a singular thing. With television, if your series is lucky (or unlucky) enough to run 8, 9, or 10 years, how do you wrap that all up in an hour? You can’t. You can…but you can’t. That’s why finales are, generally, so displeasing. When you look back on a series, is the finale ever your favourite episode? Probably not.

Tonight marked the end of How I Met Your Mother’s 9 year run. It’s been…exhausting. I had a falling out with the show this year. I was initially so excited for the final season; the setting seemed original. But then it just became so grating. Admittedly, I watched maybe a handful of episodes from the final season but I planted myself on the couch for the full hour of the finale. So, let’s discuss. This is very obvious but because there are idiots out there: spoilers ahead. You were warned.

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One Line Review For The 9 Best Picture Nominees

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With the Oscars just around the corner, everyone is bustling to get caught up with the nominated films, particularly those nominated for the coveted Best Picture award. If you didn’t have time to catch the nine Best Picture noms in theatre and want to clean up on your Oscar pool this year, here’s our one-line movie reviews for those films whether you’ve seen them or not.

American Hustle (dir. David O. Russell)

David O. Russell assembles an all-star cast and weaves and messy web in this haphazard attempt at cleaning up during award season.

Captain Phillips (dir. Paul Greengrass)

Turns out real pirates are not nearly as funny or cool as Jack Sparrow.

Dallas Buyer’s Club (dir. Jean-Marc Vallee)

Matthew McConaughey and Jennifer Garner reunite after 2009’s very forgettable Ghosts of Girlfriends Past in an equally depressing film about dealing with the mistakes of the past.

Gravity (dir. Alfonso Cuaron)

The tagline “In space, no one can hear your scream” would have been best suited for this movie.

Her (dir. Spike Jonez)

Artificially Intelligent partners can break your heart as much as, if not more than, human partners.

Nebraska (dir. Alexander Payne)

Disgruntled families are funnier in monochrome.

Philomena (dir. Stephen Frears)

Never doubt the genius that is Steve Coogan and Judi Dench, the only actors who can make a story about a woman trying to find her long-lost son into a road trip buddy comedy.

12 Years A Slave (dir. Steve McQueen)

Steve McQueen uses gratuitous violence to remind you just how brutal and immoral slavery is, just in case you had forgotten.

The Wolf Of Wall Street (dir. Martin Scorsese)

This is one of Leonardo DiCaprio’s least impressive roles and may land him his long deserved Oscar statue.

Intermedia: How A Film Blog Can Alter The Context of A Video

Unless you have been living under a rock for the past year, or you just don’t follow sports(in which case you may deserve to live under a rock) you probably heard about the catastrophic, unbelievable, too farfetched to be a movie, collapse the Toronto Maple Leafs gave up against the Boston Bruins in April of 2013. Before I get into it, we have to understand just how brutal the defeat was. Unfortunately, I rewatched the above highlights prior to writing this, and if this was Dragon Ball Z, my pure rage would allow me to become a Super Saiyan(sorry for this reference). But the main purpose of this post is to talk about what happens to the audience when our expectations are not met.

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INTERVIEW: Director Rebecca Cutter Discusses Her Debut Feature Film ‘Besties’

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We were able to sit down with Rebecca Cutter, whose first feature film – Besties – which she directed & wrote, is availble On Demand, Amazon Instant, and other digital outlets on January 21st.

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Review: ‘Paranormal Activity: The Marked Ones’

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Did you miss your annual dose of Paranormal Activity last year? I did. I know myself and a select few others are alone on this, but I will stand behind this franchise until the bitter end (which, briefly, I had thought was Paranormal Activity 4). With that said, I was never really looking forward to this spin-off (if you want to call it that). The trailers did nothing for me, it seemed like an easy (and brilliant) cash grab for it’s core demographic and nothing more. Truthfully, The Marked Ones feels the least like a Paranormal movie and that is both incredibly refreshing and frustrating.

Paranormal Activity: The Marked Ones is presented as though it’s centered around the witchcraft element of the series, and while it is, it really just comes off more like Paranormal Activity: We Took The Plot From Chronicle & Added Some Witches. That is really the plot though: Jesse, the main character, is ultimately possessed by the same demon that took Katie & Kristi. It follows the expected route of a movie from this franchise but it, for the first time, has fun with it, way more fun than whatever the fourth installment was. In addition to all of the fun, it’s also the most lively of the Paranormal movies – and I can say that confidentially. While I enjoy the first 3, they move incredibly slow. This one gets right into it (for this franchise, that is) and is kind of relentless. It builds as well, to an extremely fun, if slightly too ridiculous finale and all-too-convenient twist ending (one that shows some effort, I’ll give them that), but you’re kind of too wrapped up in the ridiculousness of it to be bothered by the mostly terrible acting, script and straight-to-DVD quality of it all.

While it veers from the expected plotting the franchise has come to adhere to (and lazily so in the last feature) it never successfully branches out and makes us care about this singular film, a film that, I’m assuming, the studio would like to turn into a separate franchise, because of course. With every Paranormal movie, it all leads to the finale and this is where this one succeeds. With everything that comes before it in the movie, the finale delivers – depending on what you were expecting. Without spoiling it too much, there is some closure, a fun final scene (again, also convenient twist ending) and it’s really just kind of balls to the wall fun. Scary? Debatable. It has it’s moments.

Paranormal Activity: The Marked Ones breathes a fresh life into what was becoming a stale franchise, but not enough to reinvent it.

‘Once Upon A Time’ Recap: Straight Outta Storybrooke

Written by Michelle Salvatore 

After six episodes of build-up and exposition, Once’s “Dark Hollow” had some fun last night. Am I crazy for still watching this show? Yes, but making it to Season Three marks a commitment akin to marriage as far as I’m concerned. I’m in this ‘til the bitter end; even when Prince Charming is overweight, unemployed, and hitting the dog track on weeknights.

First good sign of the evening was when the episode opened in Storybrooke. Sweet, quirky Storybrooke, how I’ve missed thee. We flashback five days ago to when The Charmings et al. left Maine for Neverland to rescue Henry and– Oh my god, it’s only been five days? It has felt like forever. How is Henry not 36 years old yet? Anyway, this week we’re checking in on how Belle and the rest of Freaktown USA have been dealing with the gang’s heroic departure – and I won’t try to sum it up better than my new favourite sassy-dwarf (after CeeLo Green) Happy did:

Oh you bad, gurl.

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