edge of tomorrow

Emily Blunt Is Selling ‘Edge of Tomorrow’ All By Herself, And It’s Working

Every generation there is a chosen one…

Sorry, I’ve started my Buffy rewatch…but there is a connection. In every Tom Cruise movie, there is female lead 20 years his junior. In Tom Cruise’s personal life, there is female lead who is 20 years his junior. They all do their best to sell the product, but not all of them show up for the job or are up for it. Emily Blunt has started doing press for Edge of Tomorrow, and while Emma Stone did a great job selling The Amazing Spider-Man 2 (I’ve watched that lipsynch video probably 100 times), Emily Blunt is doing this all on her own. If you’ve noticed, Tom hasn’t done much, if any, North American press yet (but he’s coming…) and she’s already appeared on both Ellen and Jimmy Kimmel to promote the film. On both shows she’s funny, charming, engaging and does an amazing Tom Cruise impression. No, seriously, can we get a super cut of her impression because it’s a game changer (it’s the way she says “…it’s…a challenge” on Kimmel that does it in for me).

So Emily Blunt’s sold me on Edge of Tomorrow (though I’m in the minority that was already sold on this movie) but at the same time, why hasn’t *it* happened for her yet. She’s had several attempts at becoming a really big star (she was fairly close to being Black Widow) but still isn’t a household name. To many, she’s still “the one from The Devil Wears Prada“. Which, fine, she’s still ours. We haven’t outgrown her or are annoyed with. In fact, these kind of interviews are a treat and I am looking forward to her being overexposed for the next few weeks.

Maybe it’s a good thing she hasn’t broken…

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